Hi! I’m Lori, a pre-seed and seed stage investor at Bloomberg Beta based in NYC. I’m a product manager by trade, having built across cloud tooling and ad tech. The move from building software to investing has taught me a lot: namely, the challenges of creating a business from scratch. Not many people willingly choose to juggle managing existential business risks alongside deciding which CRM to use.

At Bloomberg Beta, we have a series for portfolio companies called Turpentine Talks, which are founder-to-founder tactical learning sessions, where we dig into everything from sales to fundraising to hiring. We also have a very active founder Slack channel which are filled with these exact kinds of questions: “What ATS do you use?” “How did you negotiate down this vendor?” “How do I get out of this contract?” and the list goes on…

Enter: Founding Tools! Recaps of interviews I conducted with founders about how they chose their software and what they’d do differently. Unfiltered, honest, and often silly, but jam-packed with valuable suggestions and hard-earned lessons.

If you’re interested in getting interviewed, get in touch!